Featured Work

Backline

Founder & Product Lead · Backline · 2026 – Present

The Operating System for Working Musicians — a SaaS platform for musicians, bands, venues, and music industry professionals. Conceived, designed, and shipped in 11 weeks.

Dominion Automotive

UX Director / Head of Product Design · Dominion Enterprises · 2015 – 2023

Enterprise Product Design • UX Strategy • Digital Transformation

CBS Sports Digital: Leading Product Experiences at Scale

Enterprise Product Design at the Intersection of Live Sports, Editorial, and Millions of Fans

Director, User Experience (CBSSports.com) at CBS Interactive (Aug 2011 – Jan 2014) — CBS Sports.com, Fantasy Sports, GameTrackers, mobile products, Super Bowl XLVII, and the Sports Emmy–winning Game of Honor.

NASCAR Hispanic Marketing

Transforming Perception. Growing a New Generation of Fans.

Led the creative strategy and digital transformation of NASCAR's multicultural marketing initiatives, helping reshape perceptions, build authentic connections with Hispanic audiences, and deliver an award-winning integrated campaign spanning digital, social, experiential, content, advertising, and live activations.

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